春风化雨设计案例：浙江苍南县霞关镇城市旅游形象设计

Project Overview / 项目概况

霞关镇是浙江省温州市苍南县辖镇，是浙江省最南端的滨海集镇，距苍南县城37.5公里，东南濒临东海，与福建海域连接；北靠渔寮乡；西与福鼎市沙埕港隔海相望。霞关港地理位置得天独厚，景色秀丽、冬暖夏凉、气候宜人，海岸迂回曲折，岛屿港湾众多，是不可多得的避风良港，具有有丰富的物产资源以及丰富的旅游资源。因渔业资源与旅游资源兼具，故“千帆之港，浪漫霞关”因此而得名。

霞关镇城市品牌形象设计是春风化雨设计团队首次对大型城市旅游项目进行的商业设计实践，我们从打造旅游风情小镇为出发点，构建“千帆之港，浪漫霞关”，建设“最美乡村”和“美丽中国”。

Xiaguan town is under the jurisdiction of Cangnan County, Wenzhou City, Zhejiang Province. It is the southernmost coastal market town in Zhejiang Province, 37.5km away from Cangnan County. It is adjacent to the East China Sea in the southeast and connected with Fujian sea area; it is close to Yuliao Township in the north; it is across the sea from Shacheng port in Fuding City in the West. Xiaguan port, with its unique geographical location, beautiful scenery, warm winter and cool summer, pleasant climate, twists and turns of the coast, numerous islands and harbors, is a rare harbor with rich natural resources and rich tourism resources. Because of the combination of fishery resources and tourism resources, "port of thousand sails, romantic Xiaguan" gets its name.

Xiaguan town's urban brand image design is the first commercial design practice carried out by the design team for large-scale urban tourism projects. Starting from

building a tourism style town, we will build a "harbor of thousand sails, a romantic Xiaguan", a "most beautiful village" and a "beautiful China".