春风化雨设计案例：五十洲吃面公司品牌策划与形象设计

Project Overview / 项目概况

五十洲吃面公司是一家创始于1993年的湖北省竹溪县“小汪面馆”全新升级而来，五十洲品牌名来源于唐代诗人李贺“男儿何不带吴钩，收取关山五十州”，其核心产品是：炸酱面、牛肉面、牛杂面、豌杂面、肥肠面等经典面食。春风化雨通过50数字作为logo主视觉核心展开，强化品牌记忆，从品牌顶层战略出发，为其创作出“天下一碗面，四海五十洲”品牌宣传语。本案从品牌命名、品牌战略规划、品牌形象设计、品牌空间设计到品牌落地等全链路打通，也是春风化雨服务链条最为完整的商业项目。

Wushizhou noodles co., ltd. was founded in 1993 in zhuxi county, hubei province, "small wang noodle restaurant" was upgraded, the brand name of wuzhou comes from the tang dynasty poet li he "why not take wu hook, receive guanshan fifty states", its core products are: Fried sauce noodles, beef noodles, beef noodles, chuncha noodles, fat sausage noodles and other classic pasta. By using the number 50 as the main visual core of the logo, the brand memory is strengthened. Starting from the brand top strategy, the brand slogan "one bowl of noodles under the sun, fifty continents under the sun" is created. This case from the brand name, brand strategic planning, brand image design, brand space design to brand landing through the full link, is also the most complete service chain business project.